WordPress boasts an expansive collection of plugins to increase functionality and make websites SEO-friendly, from ecommerce plugins to page builders and form plugins that collect user submissions or data collection forms.
https://www.wordpressoptimized.com/which-is-better-for-seo-html-or-wordpress
WordPress gives you complete control of SEO and allows you to add features quickly without incurring developer costs – but this comes at the price of additional expenses.
1. Customization
WordPress websites offer highly customized functionality through plug-ins, making any change you desire easy and cost effective. HTML websites on the other hand, remain static and cannot be altered easily compared with WordPress; additionally they tend to cost more when creating an entire website in HTML than with WordPress.
HTML uses CSS for styling content, while WordPress leverages PHP and a database for dynamic websites. WordPress' wide variety of themes and plugins makes building professional-looking sites effortless for anyone without prior coding knowledge or web design experience.
However, custom HTML websites offer more control of SEO; however, their development will take longer and need regular updating, unlike WordPress websites which update automatically; this could potentially present some difficulties if older plugins require updates to function correctly.
2. Speed
WordPress is an impressive CMS platform with plugins and themes designed to make SEO simple; however, its presence can sometimes hinder site performance – speed is something search engines prioritize when ranking pages.
HTML websites require knowledge of coding to make changes to their design or functionality, which can be time consuming and costly if starting from scratch.
Although both platforms offer their own distinct advantages and disadvantages, ultimately your choice depends on your own preference for ease of use and flexibility. For instance, WordPress might be suitable if you're just getting started in SEO but want a straightforward website structure; but HTML might be more suitable if your goal is creating something large and complex with loads of information.
3. Security
WordPress websites feature many security measures in place to guard against hacker attacks, including plug-ins that block hackers' malicious actions and firewalls that protect against data theft. Static HTML websites typically lack these protections, making them even more prone to hacker attacks.
WordPress's responsive theme capabilities offer another key benefit, particularly from an SEO standpoint, as Google favors mobile-friendly sites over those without.
But there are nuances within Google's algorithm that may affect WordPress sites differently from home-grown HTML sites, making it essential to gain an understanding of what WordPress can and cannot do for SEO before making your decision.
4. Plugins
WordPress plugins make SEO optimization a snap, including ones for XML sitemaps, meta descriptions, image alt text support and more.
But HTML sites still must be optimized for search engine visibility, which may take both time and coding knowledge to achieve. For instance, to make a responsive HTML website you will need to define viewport meta tags, resize text and images, as well as implement media queries.
WordPress offers an intuitive dashboard and visual block editor, making the website-building process quick and secure. Furthermore, its fast updates enable small businesses to avoid monthly fees for developers while its flexibility leaves little room for improvement compared to HTML sites.
5. SEO
WordPress websites tend to outshone HTML websites when it comes to SEO due to being more responsive and mobile device optimized, plus boasting an abundance of plugins to optimize pages for search engines.
WordPress websites also can take advantage of other SEO measures, including meta tags, title tags and alt text whereas HTML websites must be coded manually in order to take advantage of these features.
WordPress may offer the edge when it comes to SEO, but HTML-based sites can still rank highly on Google – it just requires more work and dedication.