Tierra Portfolio Services business,hospitality,people The Essential Role of an SEO Professional in Boosting Business Growth

The Essential Role of an SEO Professional in Boosting Business Growth

May 25, 2024May 25, 2024| Virgil DavisVirgil Davis| 0 Comment| 12:00 am
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In today’s digitally dominated marketplace, the value of Search Engine Optimization (SEO) in promoting business growth is clear. A well-devised SEO strategy, implemented by an experienced SEO professional, can significantly influence whether a business flourishes online or gets lost in the digital expanse.

Enhancing Website Visibility with an SEO Professional in Leicester

SEO professionals utilize various Techniques to boost a website’s visibility in search engine results pages (SERPs) for relevant searches. Such visibility is crucial for directing targeted traffic to your site, a task that an SEO professional fine-tunes with expertise. By pinpointing and focusing on specific keywords that align with your business, an SEO professional ensures your site attracts visitors most likely to become customers.

Targeting the Right Traffic with an SEO Professional in Leicester

An SEO professional also understands that effective SEO isn’t just about increasing traffic, but about attracting the right kind of traffic. They recognize the need to draw visitors who are actively searching for your products or services. This requires a deep understanding of your target audience’s search behaviors and preferences, enabling the SEO professional to craft content that meets their needs and performs well in search rankings.

Cost-Effectiveness of Working with an SEO Professional in Leicester

One of the key benefits highlighted by SEO professionals is the cost-effectiveness of their strategies. Unlike paid advertising, which demands ongoing investment to remain visible, a strategic SEO approach led by a professional delivers sustainable organic growth. An SEO professional can help you secure high SERP rankings that ensure long-term visibility and reduce reliance on costly pay-per-click (PPC) advertising.

Improving User Experience with an SEO Professional in Leicester

Additionally, an SEO professional’s role extends to enhancing the user experience on your website, a factor increasingly considered by search engines in their rankings. This includes optimizing site speed, ensuring mobile compatibility, and refining overall site usability. These enhancements contribute to better search rankings and help convert site visitors into loyal customers.

The Importance of Hiring an SEO Professional in Leicester

In summary, the impact of an SEO professional on a business’s growth is profound. With their expertise, businesses can enjoy better online visibility, more targeted traffic, and improved conversion Rates—all key to sustainable growth. In the fast-evolving digital landscape, investing in an SEO professional is not merely beneficial—it is crucial for any business aspiring to succeed online.

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Do I Need to Work with a Personal Injury Lawyer for my Personal Injury Accident in Austin TXDo I Need to Work with a Personal Injury Lawyer for my Personal Injury Accident in Austin TX

May 5, 2024May 5, 2024| Rebecca RamosRebecca Ramos| 0 Comment| 12:00 am

Whether you need a personal injury lawyer for your accident in Austin, TX, depends on factors like the severity of your injuries and the complexity of your case. Personal injury law is intricate, and a lawyer specializing in this field can effectively navigate the legal system. They assess your claim’s true value, negotiate with insurance companies for fair compensation covering medical expenses, lost wages, pain, suffering, and other damages.

Moreover, lawyers have the resources to conduct thorough investigations, gather evidence, interview witnesses, and build a robust case in your favor. If your case goes to trial, their litigation skills can significantly Enhance your chances of success. Hiring a lawyer also provides peace of mind, allowing you to focus on recovery while they handle the legal complexities. However, for minor injuries where liability is clear and the insurance company offers a fair settlement promptly, you may handle the claim yourself. In summary, while hiring a personal injury lawyer isn’t mandatory, it’s advisable for cases involving severe injuries or complexities. They provide legal expertise, maximize compensation, conduct investigations, offer legal advocacy, and ensure peace of mind throughout the process.

Find a Personal Injury Lawyer near you in Austin TX below:
Gibbs & Crivelli, Slingshot Law
1802 Lavaca St, 
Austin, TX 78701, 
United States
+18004887840

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Types of Personal Injury Accidents in Austin TX

In Austin, TX, personal injury cases encompass a wide range of incidents where individuals suffer harm due to the negligence or intentional actions of others. Some common types of personal injury cases in Austin include:

Car Accidents: Car accidents are a leading cause of personal injury claims. They can result from factors like speeding, distracted driving, drunk driving, or reckless behavior, leading to injuries ranging from whiplash to severe trauma.

Truck Accidents: Accidents involving commercial trucks, such as tractor-trailers or delivery vehicles, often cause catastrophic injuries or fatalities due to their size and weight. These cases may involve complex liability issues, including multiple parties such as drivers, trucking companies, and vehicle manufacturers.

Motorcycle Accidents: Motorcyclists are particularly vulnerable on the road and are at higher risk of severe injuries in accidents. Factors like lack of visibility and driver negligence contribute to motorcycle accidents in Austin.

Pedestrian Accidents: With its growing population and urban environment, Austin sees pedestrian accidents, often at intersections or due to drivers failing to yield the right of way. These accidents can result in serious injuries or fatalities.

Bicycle Accidents: Austin’s bike-friendly culture means many residents commute or exercise by bicycle. However, cyclists face risks from negligent drivers, poorly maintained roads, or hazardous conditions, leading to accidents and injuries.

Slip and Fall Accidents: Property owners have a duty to maintain safe premises for visitors. Slip and fall accidents can occur due to hazards like wet floors, uneven surfaces, inadequate lighting, or lack of warning signs, resulting in injuries like broken bones or head trauma.

Dog Bites: Dog owners are responsible for controlling their pets and preventing them from causing harm to others. Dog bite injuries can range from minor cuts and bruises to severe wounds requiring medical treatment and possibly reconstructive surgery.

Medical Malpractice: When healthcare professionals fail to meet the standard of care, patients can suffer injuries or wrongful death. Medical malpractice cases may involve surgical errors, misdiagnosis, medication mistakes, or birth injuries.

Product Liability: Defective products can cause injuries or illnesses to consumers. Product liability cases involve holding manufacturers, distributors, or sellers accountable for defective designs, manufacturing flaws, or inadequate warnings.

Wrongful Death: When a person dies due to someone else’s negligence or misconduct, surviving family members may pursue a wrongful death claim. These cases seek compensation for damages such as funeral expenses, loss of financial support, and emotional suffering.

These are just a few examples of the types of personal injury cases that occur in Austin, TX. Each case is unique, and seeking legal advice from a qualified personal injury attorney is crucial to understand your rights and pursue fair compensation for your injuries and losses. 

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Land Loans: Everything You Need To KnowLand Loans: Everything You Need To Know

March 20, 2024March 20, 2024| Rebecca RamosRebecca Ramos| 0 Comment| 12:00 am

What is a Land Loan? 

A land loan, also known as a plot or lot loan, is a Financial option allowing individuals to purchase a piece of land using credit. This type of loan is suitable for those who intend to acquire land without immediate construction plans. It’s important to note that land loans differ from home loans or construction loans. It can be used for both residential and business purposes.

Types of Land Loans 

Land loans can be categorized based on the level of land development. Each type of land loan necessitates distinct preparations to convince lenders to provide financing. Let’s explore the different types:

  • LOAN FOR UNDEVELOPED LAND (RAW LAND LOAN) 
    • Undeveloped land refers to properties without road access, water supply, electricity, or sewer lines, rendering the land unsuitable for immediate construction. While raw land is the most economical option for purchase, it also requires higher down payments and interest rates to secure a loan. The Federal Deposit Insurance Corp. (FDIC) sets a minimum down payment of 35% for undeveloped land. Additionally, to obtain a raw land loan, you’ll need a well-structured and detailed plan for the land’s development to convince lenders that it represents a calculated risk.
  • LOAN FOR SEMI-DEVELOPED LAND (UNIMPROVED LAND LOAN) 
    • Semi-developed or unimproved land typically possesses some basic infrastructure, although it may need more amenities such as phone boxes, natural gas, or electric meters. Financing a loan for unimproved land is less risky than undeveloped land but still requires a rigorous process. The FDIC’s minimum down payment standard for unimproved land is 25%.
  • LOAN FOR DEVELOPED LAND (IMPROVED LAND LOAN) 
    • Developed lands, often called lots, come with access roads and all the necessary utilities for residential construction. Although improved lots are more expensive, they tend to have comparatively lower land loan interest rates. Lenders are also more inclined to finance this type of loan, with the FDIC setting the minimum down payment for improved land loans at 15%.

image of draft of a house on raw land purchased with a raw land loan

Advantages of Taking a Land Loan 

Land loans offer several advantages for individuals who need more time to build on their purchased land. These advantages include:

  1. Flexibility: Land loans provide the flexibility to secure land for its potential, such as in areas with upcoming business opportunities or future development. You can hold the land until the timing is right for your construction project.
  2. “Blank Canvas”: Acquiring land before any construction allows you to start with a “blank canvas.” You can envision and create your dream home or commercial space according to your preferences and needs.
  3. Transition to Construction Loan: When you’re ready to build, your land loan can be seamlessly integrated with a construction loan to finance the land purchase and construction costs. Ultimately, this can transform your land loan into a standard mortgage when you’re ready to move in.

Disadvantages of Taking a Land Loan 

Despite the advantages, land loans come with certain disadvantages, mainly due to the higher risks involved:

  1. Limited Lender Options: Lenders for land loans can be limited in number due to the inherent risks, which may limit your choices when selecting a lender.
  2. Stricter Qualifications: To secure a land loan, you must meet more stringent qualifications than a standard mortgage.
  3. Higher Down Payments and Interest Rates: Land loans have higher down payment and interest rates than traditional mortgages. These additional costs are a result of the higher risks faced by lenders.

To mitigate these disadvantages, having a well-defined construction plan, including a set timeline and cost estimates, can increase your loan approval chances, is essential.

Land Loan vs. Other Land-Buying Options 

If you encounter difficulties meeting land loan qualifications, alternative methods exist to finance your land purchase. Some options cater to home-building purposes, while others are designed for commercial space.

  • SELLER-FINANCING 
    • Seller financing is where the seller acts as your lender in a land contract. This arrangement can be more flexible and suitable for those who may not meet traditional bank loan requirements. It’s essential, however, to engage an attorney to review the land contract to ensure clarity and prevent potential gray areas or loopholes.
  • HOME EQUITY LOAN 
    • Another method for purchasing land is through a home equity loan, where you receive a lower interest rate against your home’s equity. It’s important to note that defaulting on this type of loan could lead to the risk of losing your home.
  • HOME EQUITY LINES OF CREDIT
    • Home Equity Lines of Credit (HELOCs) provide a flexible way to access funds over a specified timeframe using your home’s equity. You can use a HELOC as a down payment for a land loan and repay the HELOC amount and interest.
  • USDA LOAN 
    • The USDA offers a land and construction loan designed for low to moderate-income families planning to build a home in a qualified rural area. This option can particularly benefit those seeking a more affordable land and home construction path.
  • SBA LOAN 
    • Small Business Administration (SBA) loans are available to assist small business owners in financing raw land and construction costs for commercial buildings. The SBA 504 loan program provides fixed-rate financing with a 10% down payment, 40% loan financing through the Certified Development Loan, and 50% provided by a bank or credit union.
  • PERSONAL LOAN 
    • A personal loan can also finance your land purchase. While this approach can offer flexibility, it can have higher interest rates. You may also need to compare its shorter repayment periods with the rest.

Looking for a Land Loan? 

Securing a land loan can be more challenging than obtaining a standard mortgage. However, you can increase your chances of approval with proper preparation. A credit union consultant specializing in land financing can provide significant assistance in navigating the process and ensuring your specific needs are met when purchasing land. Explore your options and receive expert guidance by scheduling an appointment with us today.

Canopy Credit Union

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Today’s RDH: Leveraging SimpleCert to Achieve Continuing Education Program SuccessToday’s RDH: Leveraging SimpleCert to Achieve Continuing Education Program Success

March 13, 2024March 13, 2024| William LajoieWilliam Lajoie| 0 Comment| 12:00 am

Today’s RDH: Leveraging SimpleCert to Achieve Continuing Education Program Success

In the world of Dental Continuing Education, you don’t have to search very far before you will find Today’s RDH. Founded in 2018, Today’s RDH is a digital media and education company for Registered Dental Hygienists, dental hygiene students, and other dental professionals. Today’s RDH has become a leader in the dental industry by producing and publishing high-quality articles, videos, podcasts, live events, and online continuing education. For Co-Founder and Chief Operating Officer Ben Buzbee, the gratifying success of Today’s RDH also comes with that business-owner-stress of needing to find ways to scale and grow his company, without being overwhelmed by manual work and lengthy processes.

Given its reach and brand awareness, it was a clear business decision for Ben and the Today’s RDH team to become an approved Continuing Dental Education provider for both the American Dental Association (CERP) and the Academy of general Dentistry (PACE). Today’s RDH currently holds live virtual continuing education events, in addition to a variety of self-study CE courses. 

 

Proactive versus Reactive

It’s a saying we’ve all heard bantered around, and for good reason:  being proactive is an essential part of any growing business.  For Ben, looking through the entire CE workflow –  from the initial coursework and marketing, all the way to distributing individual Certificates of Completion –  led him to the realization that he needed a solution to streamline the certification process for potentially tens of thousands of certificates over the Course of a year.  While searching for possible solutions, Ben discovered SimpleCert.    “I looked into over a dozen different solutions and SimpleCert was the only one that met all our requirements for what we were looking for,”  says Ben.  “There were a lot of other solutions I looked at before, but none of them met our specific requirements of easy certificate design, easy uploading large lists of people to send the certificates to, and easy emailing & storage options. Every other potential solution I looked at seemed to meet just one of the requirements, not all of them like SimpleCert.” 

Building for Future Success, in 5 days or less

Having settled upon SimpleCert as their Certificate Management System, Ben and team turned their attention to onboarding, and setup of their process.  Ben estimates that it took less than a week to go from signing up for a test account in SimpleCert, to designing templates and then sending out their first course certificates.  Having completed the set up process, Today’s RDH can now reap the benefits of automation, time saving and automatic recordkeeping that SimpleCert provides.  “Once attendance has been verified that each attendee met the minimum amount of time to receive a CE certificate, it takes less than an hour to get certificates ready, realistically more like 20 minutes,” says Ben, for an unlimited number of Attendee Records to be created, and automatically distributed to recipients. 

Room to Grow

Automation can bring time savings, and increased efficiency.  Increased efficiency and time savings can then be reinvested into other important aspects of your business.  With the utilization of SimpleCert, Ben and the Today’s RDH team have been able to focus their energy into scaling Today’s RDH, and continually improving their coursework – without getting buried by manual workflows that are a byproduct of his success.  “I can’t even imagine manually creating and emailing over 10,000 certificates for each event,” says Ben.  “I mean that would probably take months when now it is literally uploading our verified attendee lists and sending the certificates out.”

Hands typing on a laptop keyboard.

A true Measure of Success

Oftentimes the true measure of a successful CDE program is not just within the CE Providers’ eyes, but also in the overall experience for the dental professionals who take their coursework. Here too, the Today’s RDH program shines bright. “People really love the [Recipient Portal], where all their certificates are stored in one place,” says Ben. “Now that we are seeing repeat attendees to our events, it is very useful for them to have all certificates from all events in one place.” Using a professional Certificate Management System like SimpleCert has enabled Today’s RDH to provide a 100% professional experience for their students, throughout their entire Continuing Education program.

A 75% Reduction in Support Response Times

By utilizing SimpleCert, Ben estimates he has reduced the amount of time his team spends on handling support related certificate inquires by a full 75%, compared to the time it would take without the SimpleCert platform. “A lot of the questions revolve around not receiving their CE certificates or not receiving all of them because they waited a few weeks,” says Ben. “I can then easily lookup their email in SimpleCert to see if all their certificates were sent and then send them to the portal for them to download all of them. Saves a lot of time from having to lookup each course and downloading each individual certificate to send to the person requesting help.”

The Path Forward for Today’s RDH

Looking ahead to the future, Ben is eager to explore ways to further integrate and automate his business processes.  “I’m really looking forward to making things a little more white label in terms of integrating directly with our website. I’m a huge fan of using SaaS products whenever possible because I don’t want to be in the software development business,” says Ben. “I want to focus on our business and what we do best. Paying another company to handle all the intricacies of maintaining software is worth every penny because I don’t have to deal with any of the headaches that come with keeping the software updated and maintained. I just want something that works and I don’t have to think about – SimpleCert is exactly that!” 

SimpleCert

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