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Neuron360 B2B Market Segmentation for Tech Companies

January 15, 2024| Tuyet| 0 Comment| 12:00 am

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What is B2B Segmentation?

B2B market segmentation is grouping your target marketing into unique audience segments based on their common characteristics.

Business owners and marketers understand their target market better through segmentation and make informed approaches. By making informed approaches,there is a higher chance of qualifying leads,nurturing them through their sales journey,and closing sales.

Is B2B Segmentation Important?

B2B Segmentation,while carrying risks of assumptions,is still effective in personalizing marketing strategies. It also increases lead targeting efficiency. Here are some of the advantages elaborated on B2B segmentation marketing.

Raises Sales and Reduces Marketing Costs
B2B segmentation gives insight into leads with pain paints that your product or service can resolve. It also reduces marketing costs by avoiding “tire kickers” or interested people who cannot afford your product or service. Instead,it lets you focus on leads with the most potential to buy.

Improves the Personalization of B2B Marketing Messages
Persuasion is different from the ability to make the person understand. It is the ability to make the person feel understood. B2B segmentation gives targeted marketing by understanding their behavior and needs.

Prioritizes Resources on the Most Profitable Leads
Segmenting the market reveals the “big fish” in your market. They are the ones that will give you the highest profit worth your time,workforce,and costs. These leads can be big businesses that can afford your service. They can also be businesses that are expanding.

Identify Growth and Business Opportunities
B2B segmentation helps identify new markets. For example,an invoice maker software business may discover that digital marketing companies use their product as an invoice record-keeping tool. They can then take action to increase their sales by targeting similar companies.

What is the Difference between B2B Market Segmentation and B2C Market Segmentation?

B2B segmentation is more complicated than B2C. It involves more decision-makers,thus making the buyer’s journey longer.

B2B products are also more complicated and require more time for leads to understand how they can benefit from them.

While buying is more rational in B2B segmentation,it also requires a foundation of trust based on Personal relationships. B2B leads are Business owners looking for Business Partners they can rely on.

Rhetorik Skills-Based Intent graphic.

Types of B2B Market Segmentation

There are various types of approaches to B2B Segmentation. Using more than one type of B2B segmentation is advised to get better insights into your market segments. Here are the five kinds of B2B segmentation.

Behavior-based
Firmographics
Profitability Tiering
Customer Sophistication
Customer Needs

Each approach has its own advantages and limits. This is where Neuron360 comes in to give you more accurate data for more effective segmentation.

What is Rhetorik’s Neuron360

Neuron360 helps you simplify each type of segmentation. It is a powerful B2B market segmentation tool with access to a secure database on:

Over 60 million B2B decision-makers
Over 200 million company profiles worldwide (including firmographics and technographic)
Over 800 million public professional profiles

All data it contains is compliant by design and updates nearly real-time. It lessens the assumptions made during segmentation analysis. It is standardized and translated into 46 languages from 164 countries to extend your global reach.

How Neuron360’s Technographic Profiles Help You with Behavior-based Segmentation

Behavior-based B2B segmentation is helpful for businesses whose goal is to increase customer loyalty or repeat purchasing.

Whether you have a SaaS (software as a service),web apps,or other tech products or services,Neuron360 allows you to find out who uses them. Neuron360 contains the technographic profiles of companies internationally. It reveals the tech stack of your leads so that you can determine their interest in your tech offer. You can filter:

Over 180 categories
Over 7,000 vendors
Over 9,000 products

Through Neuron360’s technographics,we can identify your customer base. We can then use this information as part of your ideal customer profile and buying personas alongside firmographics.

You can also use customer behavior analysis to outshine the competition.

Neuron360’s technographic profiles allow you to see each company’s products and services that they use besides yours. It also lets you discover the vendors that they partner with,enabling you to leverage their data as follows:

Determine products or services similar to yours that you have an advantage over
Discover complimentary products or services that will need yours to improve their operations

How Neuron360 Helps You with Firmographics Segmentation

Firmographics is the B2B version of B2C demographics. You can reveal the common characteristics of your past leads and customers through firmographics by location,company size,and more.

Neuron360 contains detailed firmographics of over 200 million companies globally. It includes industry sectors,locations,number of employees,and yearly revenues for precise targeting.

You can use Neuron360 to find what companies you can target by industry sector or geographic location (with company contact information included). However,more than firmographics is needed. Use the other methods described below to analyze your market segments in-depth.

How Neuron360’s Firmographic Profiles Improve Profitability Tiering

Profitability Tiering is the classification of your leads by their potential value. It allows you to prioritize the most profitable leads at the exact cost of time and effort.

Through Neuron360’s firmographic profiles,we can determine their lifetime value by how big their company is by revenue and number of employees. We can target the most profitable leads by the size of the industries that they are in.

Neuron360: Reach New Clients at a Global Scale

Neuron360 is the global solution for client acquisition. It contains compliant by design global data (standardized and translated just for you) that updates in real-time for market segmentation accuracy.

Using a combination of different B2B market segmentation,you can obtain specific insights and prioritize your segments. Through accurate data,you have a better head start in testing client outreach and revising them for improvements. Ready to see it for yourself? Click the button below to learn more.

Rhetorik | Neuron360 B2B

How Many MSPs Are There in the USA?How Many MSPs Are There in the USA?

June 25, 2023| Tuyet| 0 Comment| 12:00 am

Over 1.3 million businesses in the USA utilize Managed service providers. These firms outsource tasks related to human resources, payroll, contract administration/compliance/procurement as well as procurement – allowing these businesses to focus their energy on core activities of their business instead.

https://www.managedservicesproviders.net/how-many-msp-s-are-in-the-united-states

Private equity firms are taking full advantage of the rapidly expanding MSP industry and capitalizing on this opportunity by purchasing some of its larger providers, but it's important to remember that large MSP firms don't necessarily represent superior performance.

North America

MSPs offer IT support services for businesses that lack the internal resources or budget to maintain an in-house IT team, helping improve business processes while decreasing expenses and overhead costs. MSPs may perform various services such as infrastructure management and cybersecurity management.

Staying up-to-date with a company's IT environment can be challenging for any organization, so having access to managed service provider (MSP) expertise may be beneficial in terms of network monitoring and help desk support services as well as cloud hosting or business continuity planning solutions.

MSPs can increase efficiency by taking on tasks your employees aren't trained to manage, freeing them up for other duties. Furthermore, MSPs ensure your business has maximum uptime – downtime can cost millions as evidenced by Amazon losing $100 Million due to just an hour of downtime on Prime Day 2018. MSPs help prevent downtime by monitoring IT systems 24/7/365 to keep everything working efficiently.

Europe

MSP is a collaborative process used to design and implement sustainable marine spatial planning (SMP). Its main components include organizing the process, engaging stakeholders in its Development and implementation, conducting stocktakes of existing conditions, analysing them thoroughly before developing solutions, as well as an implementation evaluation and adaptation process. MSP also incorporates measures for monitoring its effectiveness as well as compliance with European legislation.

European MSPs are increasingly security-focused as they attempt to meet rising customer demand for managed cybersecurity services. These providers can help organizations enhance their security infrastructure while simultaneously increasing efficiency, productivity, scalability and cutting costs.

Channel Futures recently recognized 42 managed service providers (MSPs) from EMEA who made the 2022 MSP 501 list, demonstrating their excellence as providers of innovative technology services such as networking, cloud-based unified collaboration and hybrid cloud.

Asia Pacific

MSPs that specialize in managed security services (MSSPs) protect clients' networks and devices from cyberattacks, known as managed security services providers (MSSPs). Cloud productivity services enable their clients to run their businesses using popular cloud platforms such as Microsoft 365 or Google Workspace – for which subscription fees apply – while technical support fix services provide assistance either remotely by fixing problems remotely or sending technicians directly to client locations to solve them.

MSPs offer managed workforce solutions to assist companies with managing their contingent labour procurement processes. This trend in business has become more commonplace as more and more organizations choose to outsource these critical tasks to third party experts, freeing resources up for more strategic activities while eliminating direct costs of managing these programs themselves and keeping control of overall managerial oversight – an essential feature of MSP services for business owners.

South America

As more businesses move toward remote work and collaboration, managed service providers (MSPs) stand to capitalize on a changing industry. This shift has been further reinforced by coronavirus-caused businesses to switch away from traditional office spaces toward more flexible ones – and is expected to continue as offices consolidate and processes become more digitalized.

MSPs help their clients with planning (by understanding current expenditure and long-term IT needs to create solutions that scale) and implementation (by quickly delivering new tech solutions). In addition, MSPs offer 24×7 monitoring, help desk support, remote infrastructure management, network security management, IT asset management services as well as project management to complete the package of support they offer their clients.

Channel Futures joined with Clarity Channel Advisors to conduct the 12th annual MSP 501 global ranking to identify leading managed service providers. Applicants, interviews and historical data were used to rank managed service providers on key criteria like growth rates, total and recurring revenues, pricing structures and more.

Balancing Work and Life: Strategies for Achieving Work-Life IntegrationBalancing Work and Life: Strategies for Achieving Work-Life Integration

January 14, 2024| Tuyet| 0 Comment| 12:00 am

The old saying that goes,”All work and no play makes Jack a dull boy,” expresses the necessity of balancing our private lives and career responsibilities. We live in a hectic world,where one might fear that once they stop working and decide to rest,more debt and obligations trample upon them. Some feel that doing other things apart from work is equivalent to loss of money,while others fear that the world will leave them behind as it is fast-paced and increasingly changing. But there are better ways to approach your professional responsibilities and private life than this. You need to change your mindset and adopt the right strategies. Take,for instance,Grant Kelley,the renowned Australian-born Business expert and entrepreneur. He has perfected the art of work-life balance,and in this article,we will be learning a few Techniques from him. These techniques will help you strike a healthy balance and enjoy optimal work-life integration.

1.Redefining Work-Life Balance:

Beginning our journey towards integrating our private lives with our work lives must involve redefining the conventional concept of work-life balance. It would be best if you did not view your work and personal life as distinct entities but as areas of your lives that cannot exist without another. Therefore,don’t marginalize your time,but target an all-encompassing strategy that allows you to incorporate your work and personal responsibilities.

2.Make your preferences clear.

To achieve a work-life balance,you must declare and begin with activities or engagements that you prefer and are the most important. Assign the required time and energy from the most selected activities to the least. This approach will help you save a lot of time for your personal life if you are the kind that often gets too busy with work.

3.Don’t allow people to cross your boundaries.

When people see that you are always a ‘yes’ kind of person,they can use you to achieve their respective aims,but you will not have the opportunity to attend to your responsibilities and enjoy your leisure. By setting boundaries,such as limiting the time to receive phone calls during the day or only offering to handle another one’s concerns at your own scheduled time,you indirectly communicate to those who are always likely to border you in your no-go area.

4.Be Adaptable

When it comes to being adaptable,it means utilizing alternate means or tools at work and during leisure to deliver the same outcome. For instance,if your career okays working from home,you should learn to perfect yourself in it to maintain efficiency in the workplace irrespective of your geographical location. Furthermore,since you can work from home,it will be easier for you to attend to your personal life even as you are working,thereby integrating your profession with your personal life.

Conclusion

The journey to finding a balance between work and your private life is continuous and requires deliberate effort and dedication. Remember that the benefits surrounding you once you strike a proportion are significant,including prosperity in businesses like Grant Kelley.

For more information: Grant Kelley

Auto Leasing vs. Buying: Making the Right Decision for Your Next CarAuto Leasing vs. Buying: Making the Right Decision for Your Next Car

June 21, 2023| Tuyet| 0 Comment| 12:00 am

An Introduction to Automobile Leasing and Buying

When it comes to getting a new car, many people are left with the dilemma of whether to rent or to buy. Leasing is often compared to a long-term rental, where you make a down payment and follow it up with monthly payments in exchange for the use of the car for a predetermined period (typically 24, 36, or 48 months). On the other hand, buying a vehicle means paying for the full cost of the car, either outright or through a car loan. Both options have their pros and cons. This article aims to give you in-depth insight into when to rent and when to buy a vehicle, as well as information on how to find a good renting offer and make an informed decision.

Renting a Vehicle: Pros and Cons for Self-Employed and Private Individuals

Benefits of Renting

Renting a car can be appealing, especially to self-employed individuals, who can take advantage of fixed monthly payments that fit into their budget. Furthermore, certain rental agreements may offer special conditions, such as free maintenance, that can be tax-deductible. This helps reduce the overall cost of vehicle ownership. Private individuals may also find leasing financially advantageous. Leasing often has lower monthly payments compared to buying, and it allows people to drive a new vehicle every few years without the significant upfront cost of purchasing. This means being able to enjoy the latest technologies and advancements without breaking the bank.

Drawbacks of Leasing

Despite the benefits mentioned above, leasing a vehicle comes with some disadvantages. For one, the vehicle is never truly yours. You make monthly payments with no real end in sight unless you decide to pay off the remainder to purchase the car. Secondly, rental agreements usually come with strict mileage limits, and exceeding those limits can result in additional fees.

Identifying a Good Rental Offer

To find the best rental deal, you need to consider several factors. Here are the main aspects to look out for:

The Rental Factor

The rental factor is a crucial element to compare and identify good leasing offers. It is an objective comparison value calculated from several relevant renting parameters such as the leasing rate, residual value, special payments, lease term, and list price of the vehicle. A lower leasing factor usually indicates a better offer.

One-Time Additional Costs

Be aware of the one-time additional costs that may accompany a rental agreement. These costs may include down payment options and various fees such as documentation and acquisition fees. Make sure to account for these when calculating the overall cost of leasing.

Lease Term, Mileage, and Residual Value

Another critical factor to consider is the lease term, which determines the length of the lease agreement. Shorter terms usually come with higher monthly payments, while longer terms may have lower monthly payments but higher total costs. Make sure to also consider if the annual mileage allowance is sufficient for your needs, and if there are any implications due to the estimated residual value of the car at the end of the lease.

Leasing vs. Buying a Vehicle for Private Individuals

To decide whether leasing or buying a car is the right choice for you as a private individual, it's essential to weigh the pros and cons based on your specific needs and financial circumstances. Renting may be cheaper in the short term, but remember to consider all the costs involved, including monthly payments, insurance, and the potential for a shortfall in the estimated residual value of the car at the end of the rental.

Conclusion

The decision to lease or buy a car ultimately depends on your personal needs, financial resources, and long-term plans. Consider all the factors mentioned in this article and calculate the overall costs of both options before making the decision. If you enjoy driving a new car every few years without the large upfront expense of purchasing, leasing could be the right choice for you. However, if you prefer the idea of owning your car outright and not having mileage limitations, buying may be the better option.