Tierra Portfolio Services business,financial,people SEO as a Long-Term Investment for Business Growth

SEO as a Long-Term Investment for Business Growth

February 18, 2024| Tuyet| 0 Comment| 12:00 am

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Investing in SEO is a strategic decision that can yield significant returns for businesses looking to grow in the digital era. Mark Woodcock,an SEO consultant,views SEO not just as a marketing tactic but as a foundational investment in a company’s online presence and future growth.

One of the primary benefits of SEO,as outlined by Mark Woodcock SEO consultant,is its cost-effectiveness compared to traditional advertising methods. While paid ads can drive immediate traffic,their effects are short-lived and can become costly over time. In contrast,SEO focuses on Building organic visibility that can attract consistent traffic without ongoing expenses.

SEO also adapts to the changing landscape of the internet and consumer behaviour. Mark Woodcock,an SEO consultant,notes that search engines continuously update their algorithms to improve user experience. Businesses that invest in SEO must stay abreast of these changes,ensuring their websites remain optimised and relevant to their target audience.

Moreover,SEO’s impact on brand visibility and awareness cannot be understated. Higher search engine rankings result in more exposure,helping businesses reach a wider audience. Mark Woodcock,SEO consultant,emphasises the importance of appearing in top search results to enhance brand recognition and establish market authority.

Additionally,SEO is crucial for improving user experience,a factor increasingly considered by search engines in ranking websites. Mark Woodcock,an SEO consultant,advises businesses to focus on site speed,mobile responsiveness,and intuitive navigation to not only satisfy search engine criteria but also meet user expectations.

In conclusion,SEO is a long-term investment that supports Business growth by improving online visibility,attracting targeted traffic,and enhancing user experience. With the expertise of professionals like Mark Woodcock,SEO consultant,businesses can develop and implement effective SEO strategies that pave the way for sustainable success in the digital marketplace.

Today’s RDH: Leveraging SimpleCert to Achieve Continuing Education Program SuccessToday’s RDH: Leveraging SimpleCert to Achieve Continuing Education Program Success

March 13, 2024| William Lajoie| 0 Comment| 12:00 am

Today’s RDH: Leveraging SimpleCert to Achieve Continuing Education Program Success

In the world of Dental Continuing Education, you don’t have to search very far before you will find Today’s RDH. Founded in 2018, Today’s RDH is a digital media and education company for Registered Dental Hygienists, dental hygiene students, and other dental professionals. Today’s RDH has become a leader in the dental industry by producing and publishing high-quality articles, videos, podcasts, live events, and online continuing education. For Co-Founder and Chief Operating Officer Ben Buzbee, the gratifying success of Today’s RDH also comes with that business-owner-stress of needing to find ways to scale and grow his company, without being overwhelmed by manual work and lengthy processes.

Given its reach and brand awareness, it was a clear business decision for Ben and the Today’s RDH team to become an approved Continuing Dental Education provider for both the American Dental Association (CERP) and the Academy of general Dentistry (PACE). Today’s RDH currently holds live virtual continuing education events, in addition to a variety of self-study CE courses.

Proactive versus Reactive

It’s a saying we’ve all heard bantered around, and for good reason: being proactive is an essential part of any growing business. For Ben, looking through the entire CE workflow – from the initial coursework and marketing, all the way to distributing individual Certificates of Completion – led him to the realization that he needed a solution to streamline the certification process for potentially tens of thousands of certificates over the Course of a year. While searching for possible solutions, Ben discovered SimpleCert. “I looked into over a dozen different solutions and SimpleCert was the only one that met all our requirements for what we were looking for,” says Ben. “There were a lot of other solutions I looked at before, but none of them met our specific requirements of easy certificate design, easy uploading large lists of people to send the certificates to, and easy emailing & storage options. Every other potential solution I looked at seemed to meet just one of the requirements, not all of them like SimpleCert.”

Building for Future Success, in 5 days or less

Having settled upon SimpleCert as their Certificate Management System, Ben and team turned their attention to onboarding, and setup of their process. Ben estimates that it took less than a week to go from signing up for a test account in SimpleCert, to designing templates and then sending out their first course certificates. Having completed the set up process, Today’s RDH can now reap the benefits of automation, time saving and automatic recordkeeping that SimpleCert provides. “Once attendance has been verified that each attendee met the minimum amount of time to receive a CE certificate, it takes less than an hour to get certificates ready, realistically more like 20 minutes,” says Ben, for an unlimited number of Attendee Records to be created, and automatically distributed to recipients.

Room to Grow

Automation can bring time savings, and increased efficiency. Increased efficiency and time savings can then be reinvested into other important aspects of your business. With the utilization of SimpleCert, Ben and the Today’s RDH team have been able to focus their energy into scaling Today’s RDH, and continually improving their coursework – without getting buried by manual workflows that are a byproduct of his success. “I can’t even imagine manually creating and emailing over 10,000 certificates for each event,” says Ben. “I mean that would probably take months when now it is literally uploading our verified attendee lists and sending the certificates out.”

Hands typing on a laptop keyboard.

A true Measure of Success

Oftentimes the true measure of a successful CDE program is not just within the CE Providers’ eyes, but also in the overall experience for the dental professionals who take their coursework. Here too, the Today’s RDH program shines bright. “People really love the [Recipient Portal], where all their certificates are stored in one place,” says Ben. “Now that we are seeing repeat attendees to our events, it is very useful for them to have all certificates from all events in one place.” Using a professional Certificate Management System like SimpleCert has enabled Today’s RDH to provide a 100% professional experience for their students, throughout their entire Continuing Education program.

A 75% Reduction in Support Response Times

By utilizing SimpleCert, Ben estimates he has reduced the amount of time his team spends on handling support related certificate inquires by a full 75%, compared to the time it would take without the SimpleCert platform. “A lot of the questions revolve around not receiving their CE certificates or not receiving all of them because they waited a few weeks,” says Ben. “I can then easily lookup their email in SimpleCert to see if all their certificates were sent and then send them to the portal for them to download all of them. Saves a lot of time from having to lookup each course and downloading each individual certificate to send to the person requesting help.”

The Path Forward for Today’s RDH

Looking ahead to the future, Ben is eager to explore ways to further integrate and automate his business processes. “I’m really looking forward to making things a little more white label in terms of integrating directly with our website. I’m a huge fan of using SaaS products whenever possible because I don’t want to be in the software development business,” says Ben. “I want to focus on our business and what we do best. Paying another company to handle all the intricacies of maintaining software is worth every penny because I don’t have to deal with any of the headaches that come with keeping the software updated and maintained. I just want something that works and I don’t have to think about – SimpleCert is exactly that!”

SimpleCert

How to Calculate IRMAAHow to Calculate IRMAA

June 24, 2024| Clayton Adams| 0 Comment| 12:00 am

IRMAA is now impacting more than 7 million retirees this year and for many they have questions. This report will answer all the questions relating to “How do you calculate IRMAA Surcharges?”

What is IRMAA?

IRMAA, short for Medicare’s Income Monthly Adjustment amount, is a surcharge on top of a Medicare beneficiary’s Part B and Part D premiums if they are earning too much income during the year.

Simply put, IRMAA is a tax on income through Medicare and compounding the impact of this tax is that IRMAA also reduces your Social Security benefit.

You pay this tax of IRMAA automatically through your Social Security benefit too.

So, the more money you generate in retirement the higher your Medicare premiums will be and the less Social Security benefits you will receive.

Think of IRMAA as being a huge revenue generator for Congress that also helps alleviate the burden of what Social Security must pay out in benefits.

Social Security is not going broke not even close.

How do you calculate IRMAA Surcharges?

There are 2 different sets of IRMAA surcharges as this tax will affect both your Medicare Part B AND Part D premiums.

To calculate IRMAA Surcharges – Part B

You must first realize that no one person ever pays full price or the “true cost” of Medicare Part B as the federal government provides a subsidy for all retirees.

The “true cost” of Medicare Part B is the current year’s monthly Part B premium multiplied by 4.

In 2024 the “true cost” of Medicare Part B is $698.80 a month (4 X $174.70).

According to Social Security.gov IRMAA is a Medicare subsidy reduction as those who reach it receive a lower subsidy for Part B premiums.

The subsidy per IRMAA Thresholds is as follows:

IRMAA	Government Subsidy of Part B	Retiree Portion of Part B
No IRMAA	75%	25%
1st Threshold	65%	35%
2nd Threshold	50%	50%
3rd Threshold	35%	65%
4th Threshold	20%	80%
5th Threshold	15%	85%

Knowing the “true cost” of Medicare Part B and the amount of subsidy each person will receive when in IRMAA the monthly surcharge can easily be found.

In 2024 the IRMAA Part B surcharges per Threshold are as follows:

IRMAA	Retiree Portion of Part B	True Cost of Medicare Part B	Part B and IRMAA Costs
No IRMAA	25%	$698.80	$174.70
1st Threshold	35%	$698.80	$244.60
2nd Threshold	50%	$698.80	$349.40
3rd Threshold	65%	$698.80	$454.20
4th Threshold	80%	$698.80	$559.00
5th Threshold	85%	$698.80	$594.00

Calculating IRMAA Part B in the future:

IRMAA Part B surcharges move with in conjunction with the Medicare Part B premium. If the Part B premium increases the IRMAA Part B surcharge will inflate at the same rate.

Over the next 8 years the Trustees of Medicare are projecting that the Part B premium will inflate by over 6.30%.

By 2032 this premium, according to the projections, may be $285.60 a month making the surcharges equate to:

The Essential Role of an SEO Professional in Boosting Business GrowthThe Essential Role of an SEO Professional in Boosting Business Growth

May 25, 2024| Virgil Davis| 0 Comment| 12:00 am

In today’s digitally dominated marketplace, the value of Search Engine Optimization (SEO) in promoting business growth is clear. A well-devised SEO strategy, implemented by an experienced SEO professional, can significantly influence whether a business flourishes online or gets lost in the digital expanse.

Enhancing Website Visibility with an SEO Professional in Leicester

SEO professionals utilize various Techniques to boost a website’s visibility in search engine results pages (SERPs) for relevant searches. Such visibility is crucial for directing targeted traffic to your site, a task that an SEO professional fine-tunes with expertise. By pinpointing and focusing on specific keywords that align with your business, an SEO professional ensures your site attracts visitors most likely to become customers.

Targeting the Right Traffic with an SEO Professional in Leicester

An SEO professional also understands that effective SEO isn’t just about increasing traffic, but about attracting the right kind of traffic. They recognize the need to draw visitors who are actively searching for your products or services. This requires a deep understanding of your target audience’s search behaviors and preferences, enabling the SEO professional to craft content that meets their needs and performs well in search rankings.

Cost-Effectiveness of Working with an SEO Professional in Leicester

One of the key benefits highlighted by SEO professionals is the cost-effectiveness of their strategies. Unlike paid advertising, which demands ongoing investment to remain visible, a strategic SEO approach led by a professional delivers sustainable organic growth. An SEO professional can help you secure high SERP rankings that ensure long-term visibility and reduce reliance on costly pay-per-click (PPC) advertising.

Improving User Experience with an SEO Professional in Leicester

Additionally, an SEO professional’s role extends to enhancing the user experience on your website, a factor increasingly considered by search engines in their rankings. This includes optimizing site speed, ensuring mobile compatibility, and refining overall site usability. These enhancements contribute to better search rankings and help convert site visitors into loyal customers.

The Importance of Hiring an SEO Professional in Leicester

In summary, the impact of an SEO professional on a business’s growth is profound. With their expertise, businesses can enjoy better online visibility, more targeted traffic, and improved conversion Rates—all key to sustainable growth. In the fast-evolving digital landscape, investing in an SEO professional is not merely beneficial—it is crucial for any business aspiring to succeed online.